Wayfinding strategy for the brutalist URS Building
Wayfinding, Information architecture, UI, UX, Research methods
MA Information Design project
Brief: Develop a wayfinding system for the URS building, University of Reading campus: an overall strategy with a number of interconnected elements and application principles (e.g. a sign family, with other architectural and management suggestions where necessary).
- the system is based on nodes and proximity
- visual concept is inspired by the brutalist details of the building
- the system should reflect the in-between floor for lecture rooms
- MA Information Design project
View internal project report PDF (with detailed content on research methods like user journeys, interviews and process work)
user journey and zoning explorations for different floors.